Who We Are

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Karena Callen is an award-winning beauty journalist (she has scooped the prestigious Jasmine Awards for Fragrance for both writing and styling), stylist, art director and author. Karena started her career on ELLE and was promoted to Health & Beauty Director at the age of 23. She moved to Cosmopolitan where she honed her creative and commercial skills, before departing for Red Magazine to take up the role of launch Health & Beauty Director. At Red, Karena was responsible for creating a new genre of lifestyle-focused health and beauty editorial. After 10 years, she left to concentrate on freelance styling, writing and consultancy. A published author, her books, include ELLE Vitality, SPA: A guide to Health & Beauty, and At Home With White with Atlanta Bartlett. She has worked for Marie Claire, Glamour, Psychologies, Stella and The Sunday Times Magazine, and with UK and US brands including Aveda, Olay, Dove Global Masterbrand and Real Women campaigns worldwide, Tesco Beauty, No 7, Monsoon and M&S beauty and lingerie.


Geoff Waring began his career as a magazine designer and art director. Starting his career in Art Directing at ELLE, he went on to be Design Director at Vogue under Robin Derrick. After 4 years, Condé Nast invited him to Sydney to art direct Vogue Australia. 16 issues later, he returned to London to launch Red magazine (the RED logo is in his handwriting). In 2001, he returned to Condé Nast to be Creative Director of Glamour, arguably the most successful magazine launch in the last 30 years. He created the 'Glamour' handbag size format that was rolled out across the world in over 12 countries. In 2005, he was launch Creative Director of Easy Living before going freelance in 2009. Geoff, who has written and illustrated several award winning children's books, has always had a passion for image making, drawing or photographing anything and everything. If he’s not directing world class photographers, he’s shooting his own fashion, beauty and reportage for magazines and commercial clients. He has freelanced for Boden, M&S, Monsoon, Cath Kidston, Clarks , Gina shoes and Tatler.

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Daniel Dumoulin has 20 years experience in marketing and brand development, helping brands to reveal and achieve their true ambition. In 2002, he co-founded Sundance, a specialist brand development agency who have worked with some of the most powerful global brands including Chanel, Samsung, Coke, Unilever, Calvin Klein and Gucci. Daniel’s background in clinical psychology has enabled the agency to specialise in multi-cultural projects, hunting for insights around the world, and using such diverse tools as psychology, semiotics, spirituality, Jungian archetypes and ethnography. An early love for the printed artefact grew into a childhood dream to, one day, publish a beautiful object – beautiful to look at, hold, smell and read. The first volume of Perfect Bound is Daniel’s first foray into the world of print. A regular yoga practitioner, he is also a published author, having written widely on aspects of branding, from Emotional Branding and Pleasure in Foods to the Spiritual Meaning of Brands. His latest work focuses on gender, identity and gender fluidity.



Wendy Carrig is a an established fashion, beauty, lifestyle and portrait photographer, and has been represented by A&R Creative agency London since 1994. She has photographed a roll call of celebrities and models and has travelled on assignments from Bali to Brazil.   Dedication to her craft and a playful style have secured her many succesful campaigns and industry awards with recent commissions from Bananarama, Triumph and Stella magazine.  Alongside commissioned work Wendy continues to pursue personal projects, and has toured her pop-up portrait studio resulting in successes at the Association of Photographers Awards and the Taylor Wessing photographic Portrait Prize. 



Shelly Vella is a seasoned Fashion & Style Director with over 25 years of knowledge and experience in the world of fashion and magazines. Most recently, she spent 15 years at Cosmopolitan UK, where she created a fashion personality on a predominantly features-led magazine. Previous Fashion Directorships included Company magazine (sadly no more, but once the younger sister to Cosmo), Marie Claire Health & Beauty and the Mail On Sunday’s You magazine. She has worked with many of the major players on the high street, art directing and styling look books, window and advertising images. She also collaborated with Miss Selfridge’s creative director, Yasmin Yusuf, to create a 25-piece collection for the festival season: ‘Inspired by Shelly Vella’.



Piers Golden began photographing skateboarders for fun when he was just thirteen years old. He carried on skateboarding but more importantly taking pictures at every opportunity. Piers currently works editorially as a regular contributor for Sunday Times Travel Magazine, Sainsbury’s Magazine, CNN Traveller, and Ultratravel amongst his editorial clients. Piers works directly with tourist boards and hotel groups worldwide. He also shoots advertising, reportage, environmental portraiture, and travel assignments worldwide. He is still, after 20 years of image making, fascinated and enthralled by the picture taking process. Piers was runner up Travel Photographer of the Year, 2015.