Why Perfect Bound?
We're often asked why we chose the name Perfect Bound. By definition, perfect binding is the process used to gather pages of a publication together and to secure them with adhesive to a spine. And it's this printed artefact that we love, especially in the digital age where we consume most of our content on screens. It's here, then it's gone. Temporary, impermanent, whereas books, magazines and journals have a physical presence that has implied longevity and substance. Perfect Bound is also invitation to embark on a journey - we are ‘bound’ for somewhere new and undiscovered; an unusual destination which encourages curiosity. To open your mind, heart and imagination and to go beyond the prescriptions of indiscriminate consensus and misleading truths of rising populism, or the narcissism of shallow faddish 'fashism' Perfect Bound exists to (gently!) provoke and invite our readers to explore a world of ‘what ifs’, ‘what-abouts’, ‘I wonder’ or ‘I never knew.' Our aim is to inspire, to stimulate imagination, to initiate debate and conversation, to get away from the illusions of a binary way of looking at the world and at people. All the content we publish is created by our expert and experienced editorial team and by our collaborators, not curated. Each volume tells stories; beautifully executed and with a central theme. Our aim is to open as many doors as possible, and to use a variety of lenses to keep curious minds alert, agile and hungry, yet satisfied that there is more to current culture than sugary soundbites and generic content.
Daniel Dumoulin, Publisher of Perfect Bound